DMart is one of the Indian Stock Markets’ darlings debuting at ₹ 299 three years back.
It is now at around ₹ 2000 plus.
The rise of this brick mortar retail company when there were giants like Reliance and More in the market is truly an astounding feat. This was a time when businesses were moving their model to an online offline combo or trying to just get online.
The advantages for getting retail online are many.To list a few
During the lockdown, DMart seems to have learned that lesson.
For a company that boasted of not shutting even one outlet since opening in 2002, shutting a couple in Mumbai to repurpose them as ecommerce fulfilment centers, DMart has really proven that it can be flexible.
The wake up call seems to be the 37% drop in profit this year while also losing 12.3% of its revenue in the quarter ending September.
The online brand is to be called DMart Ready.
The company has invested ₹ 252.76 crores as of March 2020 to launch an ecommerce organisation called Avenue Ecommerce.
|COMPANY||Revenue per sft|
|Star Bazaar||₹ 24625|
Source: Edelweiss Report
While it is a behemoth in retail brick and Mortar just behind Reliance, it now remains to be seen how ready DMart is?