What is the difference between Digital marketing and Social Media Marketing?

Many people get confused about digital marketing and social media marketing. They think that when you use different social media platforms for promoting a brand or a business, it is digital marketing. But as you can see that is only a part of the bigger picture.

Digital marketing consists of different types of marketing activities that a brand does both online and offline for the promotion of their products or services. Social media marketing on the other hand is a channel for digital marketing. In this article, we will differentiate between these two forms of marketing.

Digital Media Marketing

Digital media marketing can be defined as the implementation of various digital media marketing channels for achieving particular objectives. Some of the objectives are mentioned below:

  • Promoting the services or the products of a brand
  • Creation and addition of value
  • To increase the sales and profits of the products
  • Creating ample brand awareness and developing a strong relationship with the target clients


One must always keep in mind that they do not need to employ all the digital marketing tools at their disposal. Rather they must take into account the type of business that they have, their target audience, the budget of the marketing strategy, and then employ the best digital marketing tools at their disposal. 


If you use all the digital marketing tools, then you will not be able to make the right impact on the audience. The different digital media channels work best according to different industries. Hence before employing them, test them, do the changes as per your needs and then measure the final result before you use any marketing campaign for the brand. 


Digital marketing tools

Some of the most important digital marketing tools that a marketer must know about are:

  • Paid social media marketing
  • Email marketing
  • Affiliate marketing
  • Website analytics
  • SEO Tools
  • Content creation tools
  • Customer service tools
  • Content curation
  • Organic social media marketing


Social media marketing

Social media marketing can be defined as an important part of digital marketing that uses different social media channels like Facebook, Instagram, Twitter, YouTube, and others. This marketing strategy involves engaging with the target audience, posting new content, seeking the support of social media influencers, and so on. In other words, it involves doing all those activities that will be helpful to grab the attention of the audience. 


Digital Marketing versus Social Media Marketing

If you are still unsure about digital marketing and social marketing, we give you points to compare between the two types.

  • In digital marketing, online and offline digital methods are used for reaching out to potential customers. social media marketing is however limited to the online zone.
  • When you involve digital media marketing, you can use a variety of channels like TV, online ads, SMS, and so on. In the case of social media marketing, you can only focus on one or more social media channels like Facebook, Instagram, Twitter, and so on. 
  • The strategy of your content decides your success level on social media. This means that you will have to keep on posting new and engaging content for interacting and engaging with potential customers. in the case of digital marketing, one can only make use of banner advertisements on digital platforms like the internet, TV, and so on. 


These are some of the differences between digital marketing and social media marketing that a marketer must know about. Having a clear idea about the two types of marketing will help you to plan good strategies to promote your brand or business to the target audience.



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