THE 6 COMPONENTS OF DIGITAL MARKETING
Creation of useful content to acquire, engage and interact with your target market
PAY PER CLICK ADVERTISING
This is an online advertising strategy where you pay only when someone clicks on your link regardless of the number of people seeing the ad.
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An approach where the marketer sends emails to potential customers aiming to make the customer take action.
SOCIAL MEDIA MARKETING
Refers to promoting offerings using social media.
Similar to news paper advertorials where the advertisement has the feel and content of the website and using content to get a sale.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization refers to the different steps taken to make a web page search friendly to attract potential customers and existing users.