THE  6 COMPONENTS OF DIGITAL MARKETING

 Creation of useful content to acquire, engage and interact with your target market

CONTENT MARKETING

PAY PER CLICK ADVERTISING (PPC)

This is an online advertising strategy where you pay only when someone clicks on your link regardless of the number of people seeing the ad.

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EMAIL MARKETING

An approach where the marketer sends emails to potential customers aiming to make the customer take action.

SOCIAL MEDIA MARKETING

Refers to promoting offerings using social media.

 NATIVE  MARKETING

Similar to news paper advertorials where the advertisement has the feel and content of the website and using content to get a sale.

 SEARCH ENGINE OPTIMIZATION

Search Engine Optimization refers to the different steps taken to make a web page search friendly to attract potential customers and existing users.

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