How to create Instagram guides for your product?

Instagram guides can be described as a cross between blog posts and Instagram carousels. They can be made by using pre-published posts, product listings from the account of the creator, or the other public accounts. Each Instagram guide consists of a cover image, introduction, title, and an optional description box for entries. 

The inspiration for Instagram Guides was from travel. With the travel bans due to the global pandemic, Instagram launched the feature in May 2020 with a new theme- wellness. By November, they expanded this feature for all the users on different topics.

Once you make a guide, it appears in a tab on a profile of an individual. They can then share it via direct messages and even in stories. As per the wish of the owner, the entries can be edited, removed, and even added. 

The question arises as to how one can create Instagram guides for their product or business. We have listed some ways for your help.

CREATING A GIFT GUIDE

 

Instagram guides are an effective way of letting the customers knows about product listings for occasions like Christmas, New Year, or other such important holidays. 

GIFTS

COMPILE POSTS BASED ON THEME

The businesses that are found on Instagram offer different products and services for the customers. You can recognize the feed with the help of an Instagram guide in which groups have related posts. A group might post on snacks, meals, and desserts. But those who are looking only for ideas on desserts can find them with the Instagram guide- Just Dessert Stuff. 

 

THEME POSTS

MAKE A LIST BASED ON RANKS

You can show the bestsellers, top recipes, and even the most popular posts. You can run a contest where the participants will cast their votes for their favorites in different segments. Then you can publish the results in the Instagram Guide format. 

 

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SHARE THE STORY OF THE BRAND

One can make an Instagram Guide that will introduce the brand values and the story about your brand to your followers. In this way, they will become attached to your brand and company. One can share details about the company with posts on the founder, the story of the brand, and what kind of products they make. You can also mention any new initiative that your company has undertaken and highlight the CSR activities and even new milestones. 

BRAND

PROVIDING STEP BY STEP INSTRUCTIONS

Are you running an advice series or how-tos on Instagram? Then you can simply arrange the Instagram posts in the form of a step-by-step-guide

RULES

GIVE A SHOUTOUT TO OTHERS IN THE COMMUNITY

You can create a guide for highlighting the members of the community and for sharing their works or building a network. 

SHOUT OUT

COLLABORATING WITH AN INSTAGRAM CREATOR

With the help of Instagram guides, brands can easily collaborate with creators, influencers, and celebrities. The businesses can create guides that will show their brand ambassadors or the influencers that they collaborate with.

 

These are some of the effective ways to create Instagram guides for your business or products.

 

INSTAGRAM

These are some of the effective ways to create Instagram guides for your business or products.

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