Digital Marketing Proposal for Ensign Insurance

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All India awareness as corporate brokers

Establish Ensign Insurance as a reputable brand in the corporate broking space.

Make Ensign a go to company for credible information on corporate insurance

Build a lead pipeline for more business.

Content driven online strategy for corporate fishing for insurance solutions.

Community building to increase awareness and disseminate insurance information.

Inorganic campaigns to increase leads.

Inorganic content for leads.

Online Public relations to establish reputation by building promoters brand equity.

Combination of social media and online news

Use Content as a strong force to propel information

Increase visibility of promoters.

Build domain expertise.

Facebook Page

Corporate Insurance Destination Website

Content Marketing

Linkedin Page

Blogs

Syndication

Online PR

Online seminars

Video Stories

Social Media Marketing

Display, retargeting and Search Advertising.

New media usage.

Increased leads in the pipeline.

Position as a domain expert

Promoters thought leadership.

Organic referrals start

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