Has your website rank gone down? A drop in traffic is a big problem. We have compiled a list of ten reasons why your search rankings and traffic might have gone down.
NOT RELEVANT KEYWORDS
Your site might have been online for many years and it is possible that the keywords might not be relevant now. It is advisable to compare the search behavior and compare the keywords that come up in the Search Console data. Check the keywords that you are using. Are they old or generic? Then you are tracking the wrong rankings and have to update the strategy to better your ranking.
Make sure you check your site for lost links over the past 90 days using different tools available online. If the inbound links to the site are broken, check to see where the links are coming from and why are they broken. You can then remove or retain them. You can replace old links with new and workable ones. Invest in a link monitoring software to track the lost links.
Unless you have a redirect plan, there are chances that your ranking will drop if you launch a new site or go to a new server or do some changes in the structure of the site. The broken redirects are the worst nightmares for SEO professionals. Make sure that the canonical tags, links, XML sitemaps are also updated when using a redirect. The redirect is similar to an address change notification for the web. If done correctly, you will not lose rankings.
This means that Google is penalizing the site as it might not have complied with its rules and regulations.
CHANGES IN ALGORITHM
Google makes changes in algorithms to improve functionality. To avoid the drop in ranks, use cross channel marketing strategy by including social media channels.
CHANGES IN SEARCH NATURALLY
Google makes changes to results based on the behavior of the users. As a result, you might drop in rankings that are not directly related to your website.
UX CHANGES IN GOOGLE
Changes in UX of the search pages can decrease your rank. A search experiment might affect the click-through rate on the site.
DISCREPENCIES IN GEOLOCATION
The ranks will depend on the location where the search was done. You need to check the ranking in other areas to understand better the rankings. Google checks the site you visited previously, your location, and the device you are using to get the search results.
IMPROVEMENTS IN COMPETITOR
Your competitor might be doing a good job than you and this has caused a dip in the ranks. Analyze the content marketing, social media activity, and link building strategy of your competitor to understand them better. Once you understand them, make some changes to better your site.
SPEED OF PAGE
How fast the page of your site loads will affect not only the ranking but also the experience of the visitor. When pages take a long to load, the bounce rates are high as the visitors do not want to wait to view the content.
These are the top ten reasons why your website rank might go down.